{"id":63818,"date":"2026-10-01T11:14:58","date_gmt":"2026-10-01T09:14:58","guid":{"rendered":"https:\/\/cambraterrassa.org\/agenda\/del-seo-al-geo-cambio-de-paradigma-o-evolucion\/"},"modified":"2026-10-02T11:10:23","modified_gmt":"2026-10-02T09:10:23","slug":"del-seo-al-geo-cambio-de-paradigma-o-evolucion","status":"publish","type":"tribe_events","link":"https:\/\/cambraterrassa.org\/es\/agenda\/del-seo-al-geo-cambio-de-paradigma-o-evolucion\/","title":{"rendered":"Del SEO al GEO: \u00bfcambio de paradigma o evoluci\u00f3n?"},"content":{"rendered":"\t\t<div data-elementor-type=\"tec_event_single_static\" data-elementor-id=\"63818\" class=\"elementor elementor-63818 elementor-63785\" data-elementor-post-type=\"tribe_events\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec96a8 e-flex e-con-boxed e-con e-parent\" data-id=\"0ec96a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1040d0 elementor-widget elementor-widget-image\" data-id=\"b1040d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/10\/Imatges-OAP-2026-9-1024x576.png\" class=\"attachment-large size-large wp-image-64171\" alt=\"\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/10\/Imatges-OAP-2026-9-1024x576.png 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/10\/Imatges-OAP-2026-9-300x169.png 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/10\/Imatges-OAP-2026-9-768x432.png 768w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/10\/Imatges-OAP-2026-9-1536x864.png 1536w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/10\/Imatges-OAP-2026-9-600x338.png 600w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/10\/Imatges-OAP-2026-9.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fda225e e-grid e-con-full e-con e-child\" data-id=\"fda225e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cecfbd7 e-con-full e-grid e-con e-child\" data-id=\"cecfbd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bcadac0 e-con-full e-flex e-con e-child\" data-id=\"bcadac0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab396e9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ab396e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee9f051 e-con-full e-flex e-con e-child\" data-id=\"ee9f051\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d83f31c elementor-widget elementor-widget-text-editor\" data-id=\"d83f31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fecha<br\/><strong>14 de octubre<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b3e2e3 e-con-full e-grid e-con e-child\" data-id=\"6b3e2e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b1ebd73 e-con-full e-flex e-con e-child\" data-id=\"b1ebd73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-223e770 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"223e770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0da0b52 e-con-full e-flex e-con e-child\" data-id=\"0da0b52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62fc103 elementor-widget elementor-widget-text-editor\" data-id=\"62fc103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Horario<br\/><strong>de 10:00h a 12:00<br\/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03da740 e-con-full e-grid e-con e-child\" data-id=\"03da740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-89db89e e-con-full e-flex e-con e-child\" data-id=\"89db89e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0bb46 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6e0bb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-wifi\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M634.91 154.88C457.74-8.99 182.19-8.93 5.09 154.88c-6.66 6.16-6.79 16.59-.35 22.98l34.24 33.97c6.14 6.1 16.02 6.23 22.4.38 145.92-133.68 371.3-133.71 517.25 0 6.38 5.85 16.26 5.71 22.4-.38l34.24-33.97c6.43-6.39 6.3-16.82-.36-22.98zM320 352c-35.35 0-64 28.65-64 64s28.65 64 64 64 64-28.65 64-64-28.65-64-64-64zm202.67-83.59c-115.26-101.93-290.21-101.82-405.34 0-6.9 6.1-7.12 16.69-.57 23.15l34.44 33.99c6 5.92 15.66 6.32 22.05.8 83.95-72.57 209.74-72.41 293.49 0 6.39 5.52 16.05 5.13 22.05-.8l34.44-33.99c6.56-6.46 6.33-17.06-.56-23.15z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef982e2 e-con-full e-flex e-con e-child\" data-id=\"ef982e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d9b5c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"47d9b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Modalidad<\/p><p><strong>Online<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51a67a8 e-flex e-con-boxed e-con e-parent\" data-id=\"51a67a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7a6aa elementor-widget elementor-widget-text-editor\" data-id=\"fa7a6aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La inteligencia artificial est\u00e1 cambiando la forma en que buscamos informaci\u00f3n, comparamos opciones y descubrimos empresas.<b> \u00bfC\u00f3mo conseguir que nuestro negocio siga siendo visible?<\/b><span style=\"color: #000000;\"><\/span><\/p><p><span style=\"color: #000000;\">En este webinar veremos por qu\u00e9 el SEO sigue siendo importante y qu\u00e9 aporta el GEO (la optimizaci\u00f3n para motores generativos) a una estrategia de posicionamiento. Hablaremos sobre c\u00f3mo preparar la informaci\u00f3n de nuestra empresa para que sea \u00fatil para las personas y comprensible para los sistemas de inteligencia artificial.<\/span><\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed84df7 e-flex e-con-boxed e-con e-parent\" data-id=\"ed84df7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e4f7094 e-con-full e-flex e-con e-child\" data-id=\"e4f7094\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e199c09 elementor-widget elementor-widget-spacer\" data-id=\"e199c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90aaddc elementor-widget elementor-widget-text-editor\" data-id=\"90aaddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Informaci\u00f3n del curso<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f46443 elementor-widget elementor-widget-n-accordion\" data-id=\"7f46443\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1330\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1330\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Objetivos <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1330\" class=\"elementor-element elementor-element-0ffc2cd e-con-full e-flex e-con e-child\" data-id=\"0ffc2cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-573b2ce elementor-widget elementor-widget-text-editor\" data-id=\"573b2ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW94754086 BCX8\" lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94754086 BCX8\">El objetivo de esta sesi\u00f3n es entender c\u00f3mo la IA generativa est\u00e1 transformando las b\u00fasquedas y qu\u00e9 relaci\u00f3n existe entre SEO y GEO. Revisaremos los fundamentos del posicionamiento que siguen vigentes e identificaremos acciones concretas para mejorar la presencia digital de una empresa en este nuevo contexto.<\/span><\/span><span class=\"EOP Selected SCXW94754086 BCX8\" data-ccp-props=\"{}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeeb624 elementor-widget elementor-widget-n-accordion\" data-id=\"eeeb624\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2500\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2500\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Temario <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2500\" class=\"elementor-element elementor-element-a5d6f0d e-con-full e-flex e-con e-child\" data-id=\"a5d6f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7e522 elementor-widget elementor-widget-text-editor\" data-id=\"1c7e522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><br\/>Del SEO al GEO: c\u00f3mo funcionan las b\u00fasquedas y qu\u00e9 cambia con la IA generativa.<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">El impacto de las respuestas generadas por IA en la visibilidad y el tr\u00e1fico web.<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Los fundamentos del SEO: palabras clave, estructura de la web, contenido, usabilidad y relevancia.<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">C\u00f3mo ayudar a los motores generativos a entender nuestra empresa: informaci\u00f3n oficial, preguntas frecuentes y datos estructurados.<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">El papel de las rese\u00f1as, las redes sociales y los directorios en la presencia digital.<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pr\u00e1cticas que conviene dejar atr\u00e1s: contenido masivo sin criterio, repetici\u00f3n artificial de palabras clave y mensajes gen\u00e9ricos.<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71ab6f4 e-flex e-con-boxed e-con e-parent\" data-id=\"71ab6f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e15fa29 e-con-full e-flex e-con e-child\" data-id=\"e15fa29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-861ce42 elementor-widget elementor-widget-text-editor\" data-id=\"861ce42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inscr\u00edbete<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad2a93 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"7ad2a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Del SEO al GEO: \u00bfcambio de paradigma o evoluci\u00f3n?\" aria-label=\"Del SEO al GEO: \u00bfcambio de paradigma o evoluci\u00f3n?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"63818\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7ad2a93\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Del SEO al GEO: \u00bfcambio de paradigma o evoluci\u00f3n? - 14 de octubre de 2026 - Webinar - Cambra de Terrassa\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"63818\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ae8e7d4 elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ae8e7d4]\" id=\"form-field-field_ae8e7d4\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Apellidos*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Correo electr\u00f3nico*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_4b4e2e6 elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_4b4e2e6]\" id=\"form-field-field_4b4e2e6\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cargo*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_d5cdf41 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_d5cdf41]\" id=\"form-field-field_d5cdf41\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"DNI\/NIF*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_6f4caac elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_6f4caac]\" id=\"form-field-field_6f4caac\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_23ab947 elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_23ab947]\" id=\"form-field-field_23ab947\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"NIF Empresa*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_346dfb2 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_346dfb2]\" id=\"form-field-field_346dfb2\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_346dfb2\">He le\u00eddo y acepto la <a href=\"https:\/\/cambraterrassa.org\/es\/politica-de-privacidad\/\" rel=\"nofollow\">pol\u00edtica de privacidad<\/a> (*)<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_8a9b414 elementor-col-100\">\n\t\t\t\t\t<div style=\"font-size: 0.85em; font-style: italic; border: 1px solid #ccc; padding: 10px; border-radius: 5px; background-color: transparent;\">\n Los datos personales proporcionados en este formulario, para recibir atenci\u00f3n personalizada como parte del Programa Oficinas Acelera Pyme, dentro del \"Programa Operativo plurirregional de Espa\u00f1a - FEDER 2014-2020\" ser\u00e1n tratados miedo C\u00e1mara de Espa\u00f1a (C\/ Ribera del Loira, 12, 28042, Madrid) y C\u00e1mara de Comercio e Industria de TERRASSA (Calle Blasco de Garay, 29-49 de Terrassa) en r\u00e9gimen de corresponsabilidad, siendo este tratamiento de datos necesario para la gesti\u00f3n del Programa Oficinas Acelera Pyme. La finalidad de este tratamiento se posibilitar la ejecuci\u00f3n, desarrollo, seguimiento gesti\u00f3n y control del Programa Oficinas Acelera Pyme, as\u00ed como informarle del desarrollo y actividades realizadas lo marco del mismo. De acuerdo con las bases del Programa, las C\u00e1maras tendr\u00e1n que comunicar sus datos a los financiadores del Programa u otros organismos p\u00fablicos que intervengan en la gesti\u00f3n de fondo con el fin de controlar la correcta asignaci\u00f3n de fondo y hasta estad\u00edsticos. Sus datos ser\u00e1n conservados miedo un plazo de cinco a\u00f1os despu\u00e9s de la finalizaci\u00f3n del Programa cono el fin de atender posibles responsabilidades derivadas de su participaci\u00f3n, salvo que fueran de aplicaci\u00f3n otros plazos. Las C\u00e1maras podr\u00e1n basarse en su leg\u00edtimo inter\u00e9s, verificar la informaci\u00f3n suministrada mediante, miedo ejemplo, la consulta de registros p\u00fablico<br><br>\n En cumplimiento de lo que previene lo art\u00edculo 115 del Reglamento (UE) 1303\/2013 de la Comisi\u00f3n de 17 de diciembre de 2013, los datos personales de todos los beneficiarios que sean seleccionados, relativos a su identidad (denominaci\u00f3n social, CIF y otros datos que figuran en la solicitud de participaci\u00f3n en el Programa), as\u00ed como n\u00famero de las operaciones en las que participo y cantidad de hondos p\u00fablicos asignados, ser\u00e1n objeto de publicaci\u00f3n en los t\u00e9rminos previstos en lo Reglamento mencionado, miedo la Direcci\u00f3n General de Hondos Europeos del Ministerio de Hacienda.<br><br>\n Puede ejercer sus derechos de acceso, rectificaci\u00f3n, supresi\u00f3n, portabilidad, limitaci\u00f3n u oposici\u00f3n, escribiendo en cualquiera de las C\u00e1maras, en <a href=\"mailto:protecciodades@cambraterrassa.org\">protecciodades@cambraterrassa.org<\/a>.Deber\u00e1 incluir una copia de su documento de identidad o documento oficial an\u00e1logo que le identifique. Si lo considera oportuno, puede presentar una reclamaci\u00f3n ante la Agencia Espa\u00f1ola de Protecci\u00f3n de Datos.\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_02c9d88 elementor-col-100\">\n\t\t\t\t\tAutorizo en la C\u00e1mara de Comercio de Terrassa a enviarme informaci\u00f3n relacionada con novedades y actividades de inter\u00e9s general para las empresas.*\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-field_34cffac elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Si\" id=\"form-field-field_34cffac-0\" name=\"form_fields[field_34cffac]\" required=\"required\"> <label for=\"form-field-field_34cffac-0\">Si<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"No\" id=\"form-field-field_34cffac-1\" name=\"form_fields[field_34cffac]\" required=\"required\"> <label for=\"form-field-field_34cffac-1\">No<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_4c9657b elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_4c9657b\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6Le3OBgqAAAAAF30ApeUkMzSSbCiFwBujVZrmjLN\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type='hidden' name='lang' value='es' \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffe096 elementor-widget elementor-widget-spacer\" data-id=\"5ffe096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fecha 14 de octubre &nbsp; Horario de 10:00h a 12:00 &nbsp; Modalidad Online La inteligencia artificial est\u00e1 cambiando la forma en que buscamos informaci\u00f3n, comparamos opciones y descubrimos empresas. \u00bfC\u00f3mo [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":64171,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[188],"tribe_events_cat":[190],"class_list":["post-63818","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-webinar-form-personalitzat-es","tribe_events_cat-webinar-es","cat_webinar-es"],"acf":[],"yoast_head":"<title>Del SEO al GEO: \u00bfcambio de paradigma o evoluci\u00f3n? - Cambra de Terrassa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cambraterrassa.org\/es\/wp-json\/wp\/v2\/tribe_events\/63818\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del SEO al GEO: \u00bfcambio de paradigma o evoluci\u00f3n? - Cambra de Terrassa\" \/>\n<meta property=\"og:description\" content=\"Fecha 14 de octubre &nbsp; 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