{"id":61587,"date":"2026-07-10T13:49:23","date_gmt":"2026-07-10T11:49:23","guid":{"rendered":"https:\/\/cambraterrassa.org\/agenda\/ia-aplicada-al-comercio-internacional-de-la-prospeccion-a-la-operativa-export-ia\/"},"modified":"2026-09-07T11:38:34","modified_gmt":"2026-09-07T09:38:34","slug":"ia-aplicada-al-comercio-internacional-de-la-prospeccion-a-la-operativa-export-ia","status":"publish","type":"tribe_events","link":"https:\/\/cambraterrassa.org\/es\/agenda\/ia-aplicada-al-comercio-internacional-de-la-prospeccion-a-la-operativa-export-ia\/","title":{"rendered":"IA aplicada al comercio internacional: de la prospecci\u00f3n a la operativa export IA"},"content":{"rendered":"\t\t
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Fecha21 de octubre<\/strong> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Horariode 9:30h a 13:30<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LugarCambra de Comer\u00e7 de Terrassa<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La inteligencia artificial ya est\u00e1 transformando la manera como las empresas preparan, ejecutan y hacen seguimiento de su actividad internacional. Este taller muestra como utilizar la IA de manera pr\u00e1ctica para ganar productividad en tareas clave del comercio internacional: buscar clientes, analizar distribuidores, preparar reuniones, adaptar propuestas comerciales, redactar emails, comparar mercados y apoyar en la operativa export. <\/p>

No es un curso t\u00e9cnico de IA, sino una sesi\u00f3n aplicada a situaciones reales de exportaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Informaci\u00f3n del curso<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Al acabar la sesi\u00f3n, los participantes podr\u00e1n:<\/p>

  • Identificar usos concretos de la IA en el proceso comercial internacional.<\/li><\/ul>
    • Crear buenos prompts para obtener respuestas \u00fatiles y verificables.<\/li><\/ul>
      • Utilizar IA por prospectar clientes, distribuidores y partners.<\/li><\/ul>
        • Analizar webs de empresas internacionales y preparar fichas comerciales.<\/li><\/ul>
          • Adaptar pitches, emails y propuestas seg\u00fan pa\u00eds, canal e interlocutor.<\/li><\/ul>
            • Usar IA como apoyo en comparativas de mercado, traducci\u00f3n contextual y documentaci\u00f3n export.<\/li><\/ul>
              • Aplicar un flujo de trabajo pr\u00e1ctico a su propio caso<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                1. IA y comercio internacional: oportunidades, usos y l\u00edmites<\/strong><\/p>

                • Aplicaciones reales para equipos exportadores. <\/li>
                • Buenas pr\u00e1cticas, riesgos y criterios de verificaci\u00f3n.<\/li><\/ul>

                  2. Prospecci\u00f3n internacional con IA<\/strong><\/p>

                  • Definici\u00f3n del cliente o distribuidor ideal. <\/li>
                  • Buscas avances y criterios de calificaci\u00f3n. <\/li>
                  • Creaci\u00f3n de fichas de prospect internacional.<\/li><\/ul>

                    3. An\u00e1lisis de clientes, distribuidores y competidores<\/p>

                    • Lectura comercial de webs internacionales. <\/li>
                    • Evaluaci\u00f3n de ensambladura, potencial y riesgos. <\/li>
                    • Comparativa de posibles partners.<\/li><\/ul>

                      4. Preparaci\u00f3n de reuniones y adaptaci\u00f3n del pitch<\/strong><\/p>

                      • Briefing previo a la reuni\u00f3n. <\/li>
                      • Preguntas comerciales clave. <\/li>
                      • Adaptaci\u00f3n de la propuesta de valor por pa\u00eds, canal e interlocutor.<\/li><\/ul>

                        5. Comparativa de mercados y apoyo a la operativa export<\/strong><\/p>

                        • Primeros informes y comparativas con IA.<\/li>
                        • Datos que hay que contrastar. <\/li>
                        • Checklists documentales y preguntas para validar requisitos. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                          Daniel Gonz\u00e1lez. <\/strong>Responsable de Servicios de Comercio Internacional de la C\u00e1mara de Comercio de Terrassa.Abogado. M\u00e1ster en IA aplicada al desarrollo del negocio miedo lo EUNCET.Formador en Comercio Internacion <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                          Fecha 21 de octubre   Horario de 9:30h a 13:30   Lugar Cambra de Comer\u00e7 de Terrassa La inteligencia artificial ya est\u00e1 transformando la manera como las empresas preparan, ejecutan […]<\/p>\n","protected":false},"author":12,"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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