{"id":65345,"date":"2026-10-23T10:20:59","date_gmt":"2026-10-23T08:20:59","guid":{"rendered":"https:\/\/cambraterrassa.org\/comercios-de-la-demarcacion-se-familiarizan-con-la-gestion-de-las-resenas-de-los-clientes-con-la-ayuda-de-la-inteligencia-artificial\/"},"modified":"2026-10-28T09:27:42","modified_gmt":"2026-10-28T08:27:42","slug":"comercios-gestion-resenas-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/cambraterrassa.org\/es\/comercios-gestion-resenas-inteligencia-artificial\/","title":{"rendered":"Comercios de la demarcaci\u00f3n se familiarizan con la gesti\u00f3n de las rese\u00f1as de los clientes con la ayuda de la inteligencia artificial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"65345\" class=\"elementor elementor-65345 elementor-65337\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6544f07 e-flex e-con-boxed e-con e-parent\" data-id=\"6544f07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c92410a elementor-widget elementor-widget-text-editor\" data-id=\"c92410a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\"><span class=\"TextRun SCXW14897667 BCX0\" lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW14897667 BCX0\" data-ccp-parastyle=\"heading 1\">Comercios de la demarcaci\u00f3n se familiarizan con la gesti\u00f3n de las rese\u00f1as de los clientes con la ayuda de la inteligencia artificial<\/span><\/span><span class=\"EOP Selected SCXW14897667 BCX0\" data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335551550\":2,\"335551620\":2,\"335559738\":240,\"335559739\":0}\"> <\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3199e3 elementor-widget elementor-widget-text-editor\" data-id=\"a3199e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><b><span data-contrast=\"auto\"><span class=\"TextRun SCXW13127515 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW13127515 BCX0\" data-ccp-charstyle=\"Strong\">El taller, organizado por la C\u00e1mara de Comercio de Terrassa, ha reunido a profesionales de Terrassa, Castellbisbal, Rub\u00ed y Sant Cugat de ocho sectores comerciales<\/span><\/span><span class=\"EOP Selected SCXW13127515 BCX0\" data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}\"> <\/span><\/span><\/b><b><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dbf0d9 elementor-widget elementor-widget-text-editor\" data-id=\"0dbf0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">Terrassa, 23 de octubre de 2026.- Profesionales de una quincena de comercios han participado esta semana en el taller \u201cC\u00f3mo gestionar las rese\u00f1as y comentarios para generar confianza y ventas con ayuda de la IA\u201d, la segunda y \u00faltima sesi\u00f3n formativa organizada por la C\u00e1mara de Comercio de Terrassa en el marco del Programa de Apoyo al Comercio Minorista 2026<\/span><\/b> <span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}\"> <\/span><\/p><p><b><span data-contrast=\"auto\">La sesi\u00f3n, celebrada en la sede de la entidad, ha reunido a profesionales de Terrassa, Castellbisbal, Rub\u00ed y Sant Cugat, vinculados a los sectores de la alimentaci\u00f3n, el hogar y el mobiliario, la papeler\u00eda, las artes gr\u00e1ficas, la est\u00e9tica, las mascotas, la moda y los complementos.<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}\"> <\/span><\/p><p><span data-contrast=\"auto\">El taller, con la formadora Raquel Garc\u00eda Evans, se ha centrado en la gesti\u00f3n profesional de las valoraciones y opiniones de la clientela y en las posibilidades que ofrece la inteligencia artificial (IA) para analizar las rese\u00f1as, elaborar respuestas y aprovechar esta informaci\u00f3n para mejorar la reputaci\u00f3n digital y la estrategia comercial de los establecimientos.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}\"> <\/span><\/p><p><i><span data-contrast=\"auto\">Todas las rese\u00f1as, positivas o negativas, merecen una respuesta reflexionada y personalizada. Debemos tener presente que nuestras respuestas tambi\u00e9n las leer\u00e1n futuros clientes y son una oportunidad para transmitir los valores del comercio y generar confianza\u201d, destaca Elisenda Moncada, responsable del \u00c1rea de Comercio de la C\u00e1mara.<\/span><\/i><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}\"><\/span><\/p><p aria-level=\"3\"><b><span data-contrast=\"none\">Dos talleres sobre IA para reforzar la competitividad del comercio de proximidad<\/span><\/b><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":40,\"335559739\":0}\"><\/span><\/p> <p><span data-contrast=\"auto\">El primer taller del Programa de Apoyo al Comercio Minorista 2026, celebrado el 23 de septiembre, se centr\u00f3 en los cambios que la inteligencia artificial est\u00e1 introduciendo en los h\u00e1bitos de b\u00fasqueda de los consumidores y en c\u00f3mo los establecimientos pueden adaptar a ellos su presencia digital.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}\"> <\/span><\/p><p><span data-contrast=\"auto\">\u201cCon estos dos talleres hemos querido facilitar a los peque\u00f1os comercios herramientas pr\u00e1cticas para adaptarse a los nuevos h\u00e1bitos de los consumidores y familiarizarse con las herramientas de IA generativa a su alcance. Mejorar la visibilidad digital y gestionar adecuadamente las opiniones de los clientes son dos aspectos complementarios que contribuyen a reforzar la competitividad del comercio de proximidad\u201d, valora Elisenda Moncada.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}\"> <\/span><\/p><p><span data-contrast=\"auto\">La C\u00e1mara de Comercio de Terrassa impulsa el Programa de Apoyo al Comercio Minorista desde el a\u00f1o 2004. Desde entonces y hasta la edici\u00f3n de 2025, un total de 627 establecimientos de la demarcaci\u00f3n se han beneficiado de esta iniciativa, cuyo eje central son los diagn\u00f3sticos gratuitos de innovaci\u00f3n comercial. Para la edici\u00f3n de 2026, la C\u00e1mara de Terrassa pone a disposici\u00f3n de 21 comercios de la zona este servicio totalmente subvencionado.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}\"> <\/span><\/p><p><span data-contrast=\"auto\">El Programa de Apoyo al Comercio Minorista 2026 est\u00e1 gestionado por la C\u00e1mara de Comercio de Terrassa y subvencionado al cien por cien por el Fondo Europeo de Desarrollo Regional (FEDER) y la Secretar\u00eda de Estado de Comercio, en el marco del Programa de Apoyo a la Competitividad del Comercio Minorista.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca44d9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cca44d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b73ab0 elementor-widget elementor-widget-text-editor\" data-id=\"1b73ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Esta jornada se enmarca dentro del Programa de Apoyo al Comercio Minorista 2026, cofinanciado por el Fondo Europeo de Desarrollo Regional (FEDER) y por la Secretar\u00eda de Estado de Comercio, y gestionado por la C\u00e1mara de Terrassa.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1f781e e-con-full e-flex e-con e-child\" data-id=\"f1f781e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1363cee e-grid e-con-full e-con e-child\" data-id=\"1363cee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d98674 elementor-widget elementor-widget-image\" data-id=\"8d98674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"129\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-1024x129.webp\" class=\"attachment-large size-large wp-image-6197\" alt=\"\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-1024x129.webp 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-300x38.webp 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-768x97.webp 768w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-1536x194.webp 1536w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-600x76.webp 600w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024.webp 1956w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e551200 elementor-widget elementor-widget-image\" data-id=\"e551200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"126\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu-1024x126.webp\" class=\"attachment-large size-large wp-image-810\" alt=\"Logos Fons Social Europeu\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu-1024x126.webp 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu-600x74.webp 600w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu-300x37.webp 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu-768x95.webp 768w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu.webp 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17138c8 e-flex e-con-boxed e-con e-parent\" data-id=\"17138c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-791c1b6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"791c1b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d88d5cf elementor-widget elementor-widget-text-editor\" data-id=\"d88d5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.aldia.cat\/espanya\/noticia-cambra-terrassa-barcelona-ofereix-formacio-ia-comercos-gestio-ressenyes-dels-clients-20261023124819.html\" target=\"_blank\" rel=\"noopener\"><strong>Aldia<\/strong> | La Cambra de Terrassa (Barcelona) ofereix formaci\u00f3 en IA a comer\u00e7os en la gesti\u00f3 de ressenyes dels clients<\/a><\/li><li><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.diarideterrassa.com\/economia\/aprenent-a-gestionar-les-ressenyes-amb-ia.html\" target=\"_blank\" rel=\"noopener\"><strong>Diari de Terrassa<\/strong> | Aprenent a gestionar les ressenyes amb IA<\/a><\/li><li><a href=\"https:\/\/www.europapress.es\/catalunya\/noticia-camara-terrassa-barcelona-forma-ia-comercios-gestion-resenas-clientes-20261023114427.html\" target=\"_blank\" rel=\"noopener\"><strong>Europa Press<\/strong> | La C\u00e1mara de Terrassa (Barcelona) forma en IA a comercios en la gesti\u00f3n de rese\u00f1as de clientes<\/a><\/li><li><a href=\"https:\/\/www.radiorubi.cat\/news\/com-poden-les-ressenyes-en-linia-ajudar-el-comerc-de-rubi\/\" target=\"_blank\" rel=\"noopener\"><strong>R\u00e0dio Rub\u00ed<\/strong> | Com poden les ressenyes en l\u00ednia ajudar el comer\u00e7 de Rub\u00ed?<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comercios de la demarcaci\u00f3n se familiarizan con la gesti\u00f3n de las rese\u00f1as de los clientes con la ayuda de la inteligencia artificial El taller, organizado por la C\u00e1mara de Comercio [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":65339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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