{"id":63578,"date":"2026-09-25T12:38:41","date_gmt":"2026-09-25T10:38:41","guid":{"rendered":"https:\/\/cambraterrassa.org\/profesionales-del-comercio-de-la-demarcacion-analizan-en-la-cambra-de-comerc-de-terrassa-como-adaptar-su-presencia-digital-a-las-busquedas-con-ia\/"},"modified":"2026-09-28T09:38:08","modified_gmt":"2026-09-28T07:38:08","slug":"profesionales-comercio-analizan-como-adaptar-la-presencia-digital-a-las-busquedas-con-ia","status":"publish","type":"post","link":"https:\/\/cambraterrassa.org\/es\/profesionales-comercio-analizan-como-adaptar-la-presencia-digital-a-las-busquedas-con-ia\/","title":{"rendered":"Profesionales del comercio de la demarcaci\u00f3n analizan en la Cambra de Comer\u00e7 de Terrassa c\u00f3mo adaptar su presencia digital a las b\u00fasquedas con IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"63578\" class=\"elementor elementor-63578 elementor-63501\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92658eb e-flex e-con-boxed e-con e-parent\" data-id=\"92658eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a7ddc5 e-con-full e-flex e-con e-child\" data-id=\"7a7ddc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-846660c elementor-widget elementor-widget-text-editor\" data-id=\"846660c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Programa de Apoyo al Comercio Minorista 2026<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f10da8c elementor-widget elementor-widget-text-editor\" data-id=\"f10da8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\"><strong>Profesionales del comercio de la demarcaci\u00f3n analizan en la C\u00e1mara de Comercio de Terrassa c\u00f3mo adaptar su presencia digital a las b\u00fasquedas con IA<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc29db2 elementor-widget elementor-widget-text-editor\" data-id=\"cc29db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><span class=\"TextRun SCXW60563291 BCX8\" lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60563291 BCX8\" data-ccp-charstyle=\"Strong\">El taller ha reunido participantes de Terrassa, Rub\u00ed, Sant Cugat y Castellbisbal de los sectores de la moda, la florister\u00eda, la papeler\u00eda, la alimentaci\u00f3n y los servicios<\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4454e22 elementor-widget elementor-widget-text-editor\" data-id=\"4454e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Terrassa, 25 de septiembre de 2026.- <strong>Profesionales de una quincena de comercios han participado esta semana en el taller \u00abDe Google a ChatGPT: c\u00f3mo preparar tu negocio para las nuevas b\u00fasquedas\u00bb, celebrado en la sede de la C\u00e1mara de Terrassa en el marco del Programa de Apoyo al Comercio Minorista 2026. La sesi\u00f3n reuni\u00f3 a profesionales de Terrassa, Rub\u00ed, Sant Cugat y Castellbisbal, vinculados a los sectores de la moda, la florister\u00eda, la papeler\u00eda, la alimentaci\u00f3n y los servicios.<\/strong><\/p><p>El taller, a cargo de Raquel Garcia Evans, ingeniera y cofundadora de la empresa de proyectos de internet SQUIZZO, se centr\u00f3 en los cambios que la inteligencia artificial est\u00e1 introduciendo en los h\u00e1bitos de b\u00fasqueda y recomendaci\u00f3n online. \u00abDurante el taller, hemos analizado c\u00f3mo est\u00e1 cambiando la manera de buscar de los consumidores, qu\u00e9 informaci\u00f3n puede utilizar la inteligencia artificial y qu\u00e9 pueden hacer los comercios para que su presencia digital explique mejor qui\u00e9nes son y qu\u00e9 ofrecen. Para que la IA pueda relacionar una necesidad concreta con un comercio, debe disponer de suficiente contexto e informaci\u00f3n clara sobre el negocio\u00bb, resume la responsable del \u00c1rea de Comercio de la entidad, Elisenda Moncada.<\/p><p>La Cambra de comer\u00e7 de Terrassa impulsa el Programa de Apoyo al Comercio Minorista desde el a\u00f1o 2004. Desde entonces hasta la edici\u00f3n de 2025, un total de 627 establecimientos de la demarcaci\u00f3n se han beneficiado de la iniciativa. El programa tiene como eje central los diagn\u00f3sticos gratuitos de innovaci\u00f3n comercial, que incluyen un an\u00e1lisis individualizado de cada establecimiento y un informe final con recomendaciones para mejorar su competitividad. La edici\u00f3n de 2026 ofrece un total de 21 diagn\u00f3sticos.<\/p><h3><strong>Pr\u00f3ximo taller: la gesti\u00f3n de las rese\u00f1as<\/strong><\/h3><p>El Programa de Apoyo al Comercio Minorista 2026 incluye un segundo taller, \u00abC\u00f3mo gestionar las rese\u00f1as y comentarios para generar confianza y ventas con ayuda de la IA\u00bb, que se celebrar\u00e1 el 21 de octubre, de 14:00 a 16:00 h, en la sede de la entidad. La sesi\u00f3n se centrar\u00e1 en la gesti\u00f3n profesional de las valoraciones y opiniones de la clientela y en el uso de la inteligencia artificial para analizar, responder y aprovechar esta informaci\u00f3n en la estrategia comercial.<\/p><p><strong>M\u00e1s informaci\u00f3n e inscripciones:<\/strong> <a href=\"https:\/\/cambraterrassa.org\/es\/agenda\/como-gestionar-las-resenas-y-comentarios-para-generar-confianza-y-ventas-con-ayuda-de-la-ia\/\">C\u00f3mo gestionar las rese\u00f1as y comentarios para generar confianza y ventas con ayuda de la IA<\/a><\/p><p>El Programa de Apoyo al Comercio Minorista 2026 est\u00e1 gestionado por la C\u00e1mara de Comercio de Terrassa y subvencionado al cien por cien por el Fondo Europeo de Desarrollo Regional (FEDER) y la Secretar\u00eda de Estado de Comercio, en el marco del Programa de Apoyo a la Competitividad del Comercio Minorista.<\/p><h3><strong>La FP Dual y el talento en el comercio<\/strong><\/h3><p>Por otro lado, y continuando en el \u00e1mbito del comercio, el 14 de octubre, la C\u00e1mara de Terrassa celebrar\u00e1 la jornada gratuita \u00abLa FP Dual: incorpora talento a tu comercio\u00bb. La sesi\u00f3n dar\u00e1 a conocer, de manera pr\u00e1ctica, c\u00f3mo funciona la FP Dual, qu\u00e9 perfiles profesionales vinculados al comercio se forman actualmente en el territorio y c\u00f3mo pueden encajar en las necesidades de los negocios.<\/p><p>La jornada, organizada en el marco del Programa FP Pyme, contar\u00e1 con la participaci\u00f3n del Institut Montserrat Roig y Salesians, que presentar\u00e1n su oferta formativa vinculada al sector y las posibilidades de colaboraci\u00f3n entre los centros educativos y las empresas.<\/p><p>M\u00e1s informaci\u00f3n e inscripciones: <a href=\"https:\/\/cambraterrassa.org\/es\/agenda\/la-fp-dual-incorpora-talento-a-tu-comercio\/\">La FP Dual: incorpora talento a tu comercio<\/a><\/p><figure class=\"wp-block-image size-full is-resized\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf9a94 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6cf9a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55bd3bf elementor-widget elementor-widget-text-editor\" data-id=\"55bd3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Esta jornada se enmarca dentro del Programa de Apoyo al Comercio Minorista 2026 cofinanciado por el Fondo Europeo de Desarrollo Regional (FEDER) y por la Secretaria de Estado de Comercio y gestionado por la C\u00e1mara de Terrassa.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-600b771 e-grid e-con-full e-con e-child\" data-id=\"600b771\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7d97f elementor-widget elementor-widget-image\" data-id=\"0b7d97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"129\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-1024x129.webp\" class=\"attachment-large size-large wp-image-6197\" alt=\"\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-1024x129.webp 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-300x38.webp 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-768x97.webp 768w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-1536x194.webp 1536w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-600x76.webp 600w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024.webp 1956w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-234ef63 elementor-widget elementor-widget-image\" data-id=\"234ef63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"126\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu-1024x126.webp\" class=\"attachment-large size-large wp-image-810\" alt=\"Logos Fons Social Europeu\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu-1024x126.webp 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu-600x74.webp 600w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu-300x37.webp 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu-768x95.webp 768w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/05\/Logos-Fons-Social-Europeu.webp 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e5923c e-flex e-con-boxed e-con e-parent\" data-id=\"4e5923c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e91a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52e91a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68505d7 elementor-widget elementor-widget-text-editor\" data-id=\"68505d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.aldia.cat\/espanya\/noticia-cambra-terrassa-barcelona-analitza-com-adaptar-presencia-digital-comerc-amb-ia-20260925131010.html\" target=\"_blank\" rel=\"noopener\"><strong>Aldia<\/strong> | La Cambra de Terrassa (Barcelona) analitza com adaptar la pres\u00e8ncia digital del comer\u00e7 amb la IA<\/a><\/li><li><a href=\"https:\/\/terrassadigital.cat\/de-google-a-chatgpt-la-cambra-forma-comercos-per-la-ia\/\" target=\"_blank\" rel=\"noopener\"><strong>Canal Terrassa<\/strong> | De Google a ChatGPT: la Cambra forma comer\u00e7os per a les cerques amb IA<\/a><\/li><li><a href=\"https:\/\/www.diarideterrassa.com\/economia\/de-google-a-chatgpt-el-repte-del-comerc-local-per-no-perdres-en-les-cerques-per-ia.html\" target=\"_blank\" rel=\"noopener\"><strong>Diari de Terrassa<\/strong> | De Google a ChatGPT: el comer\u00e7 de Terrassa i comarca apr\u00e8n a posicionar-se a Internet<\/a><\/li><li><a href=\"https:\/\/www.europapress.es\/catalunya\/noticia-camara-terrassa-barcelona-analiza-adaptar-presencia-digital-comercio-ia-20260925125847.html deeste enlace sacame el titular de la noticia\" target=\"_blank\" rel=\"noopener\" data-wplink-url-error=\"true\"><strong>Europa Press<\/strong> | <span class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">La C\u00e1mara de Terrassa (Barcelona) analiza c\u00f3mo adaptar la presencia digital del comercio con la IA<\/span>.<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Programa de Apoyo al Comercio Minorista 2026 Profesionales del comercio de la demarcaci\u00f3n analizan en la C\u00e1mara de Comercio de Terrassa c\u00f3mo adaptar su presencia digital a las b\u00fasquedas con [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":63531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[158],"tags":[],"class_list":["post-63578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-cambra"],"acf":[],"yoast_head":"<title>Profesionales del comercio de la demarcaci\u00f3n analizan en la Cambra de Comer\u00e7 de Terrassa c\u00f3mo adaptar su presencia digital a las b\u00fasquedas con IA - Cambra de Terrassa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cambraterrassa.org\/es\/wp-json\/wp\/v2\/posts\/63578\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profesionales del comercio de la 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