{"id":52692,"date":"2025-05-23T10:01:22","date_gmt":"2025-05-23T08:01:22","guid":{"rendered":"https:\/\/cambraterrassa.org\/el-digital-summit-posa-focus-en-lalta-vulnerabilitat-de-les-pimes-davant-els-ciberatacs\/"},"modified":"2026-03-06T09:24:04","modified_gmt":"2026-03-06T08:24:04","slug":"el-digital-summit-pone-el-foco-en-la-alta-vulnerabilidad-de-las-pymes-frente-a-los-ciberataques","status":"publish","type":"post","link":"https:\/\/cambraterrassa.org\/es\/el-digital-summit-pone-el-foco-en-la-alta-vulnerabilidad-de-las-pymes-frente-a-los-ciberataques\/","title":{"rendered":"El Digital Summit pone el foco en la alta vulnerabilidad de las PYMES frente a los ciberataques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52692\" class=\"elementor elementor-52692 elementor-42140\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e273ec4 e-flex e-con-boxed e-con e-parent\" data-id=\"3e273ec4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2be133a7 elementor-widget elementor-widget-text-editor\" data-id=\"2be133a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p style=\"text-align: center;\">M\u00e9s de 80 empresaris i professionals aut\u00f2noms assisteixen a la jornada organitzada per la Cambra de Comer\u00e7 de Terrassa \u00a0<\/p>\n\n<h2 style=\"text-align: center;\"><strong>El Digital Summit posa el focus en l\u2019alta vulnerabilitat de les PIMES davant els ciberatacs<\/strong><\/h2>\n\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u00a0La cadena de subministrament, el principal objectiu de la ciberdelinq\u00fc\u00e8ncia per arribar a grans empreses<\/li>\n<li>La tecnologia, la formaci\u00f3 del personal i els protocols interns, triple alian\u00e7a per fer front als atacs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb571c elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"7bb571c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;21c7c70&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;c681849&quot;},{&quot;slide_title&quot;:&quot;Slide 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11\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0142a53 e-flex e-con-boxed e-con e-child\" data-id=\"0142a53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aef22d4 e-con-full e-flex e-con e-child\" data-id=\"aef22d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c40626 elementor-widget elementor-widget-image\" data-id=\"3c40626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_151-1-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-42185\" alt=\"\" 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data-id=\"42b38e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f20983 elementor-widget elementor-widget-image\" data-id=\"3f20983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_182-1024x683.webp\" class=\"attachment-large size-large wp-image-42190\" alt=\"\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_182-1024x683.webp 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_182-300x200.webp 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_182-768x512.webp 768w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_182-1536x1024.webp 1536w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_182-2048x1365.webp 2048w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_182-600x400.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"10\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 11\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bed3e55 e-flex e-con-boxed e-con e-child\" data-id=\"bed3e55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e8ba59 e-con-full e-flex e-con e-child\" data-id=\"2e8ba59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad37ebb elementor-widget elementor-widget-image\" data-id=\"ad37ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_218-1024x683.webp\" class=\"attachment-large size-large wp-image-42194\" alt=\"\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_218-1024x683.webp 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_218-300x200.webp 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_218-768x512.webp 768w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_218-1536x1024.webp 1536w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_218-2048x1365.webp 2048w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_218-600x400.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"11\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 11\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdc2cb7 e-flex e-con-boxed e-con e-child\" data-id=\"fdc2cb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-744dd7d e-con-full e-flex e-con e-child\" data-id=\"744dd7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-727eb02 elementor-widget elementor-widget-image\" data-id=\"727eb02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_223-1024x683.webp\" class=\"attachment-large size-large wp-image-42196\" alt=\"\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_223-1024x683.webp 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_223-300x200.webp 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_223-768x512.webp 768w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_223-1536x1024.webp 1536w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_223-2048x1365.webp 2048w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/alta_223-600x400.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885ceef elementor-widget elementor-widget-text-editor\" data-id=\"885ceef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Terrassa, 22 maig de 2025.- \u00a0<strong>M\u00e9s de 80 empresaris i professionals aut\u00f2noms han assistit avui a la tercera edici\u00f3 del Digital Summit&#8217;25, organitzada per la Cambra de Comer\u00e7 de Terrassa. La jornada, centrada en la ciberseguretat com a element clau per protegir i fer cr\u00e9ixer els negocis, ha posat en relleu la vulnerabilitat actual de les petites i mitjanes empreses davant de la ciberdelinqu\u00e8ncia. Els diferents experts presents a la jornada han coincidit en el fet que la seguretat no \u00e9s una opci\u00f3, sin\u00f3 una responsabilitat compartida on \u00e9s determinant la formaci\u00f3 del personal, els protocols interns i aprendre a pensar com els qui volen posar-nos a prova.<\/strong><\/p>\n<p>L&#8217;esdeveniment, celebrat al Parc Vall\u00e8s de Terrassa, ha estat impulsat per l&#8217;Oficina AceleraPyme per al Kit Digital. L\u2019acte ha comptat amb el president de la Cambra de Comer\u00e7 de Terrassa, Sr. Ramon Talam\u00e0s, i ha estat condu\u00eft per la periodista, comunicadora i experta en tecnologia, Sra. Mariola Dinar\u00e9s.<\/p>\n\n<p><strong>PIMES en risc<\/strong><\/p>\n\n<p>Segons dades del Instituto Espa\u00f1ol de\u00a0 Ciberseguridad (INCIBE), el 2023 es va detectar un creixement del 24% dels incidents digitals. D\u2019aquests atacs, el 70% van ser dirigits a PIMES. En el marc del <em>Digital Summit 2025<\/em>, l\u2019expert en ciberseguretat <strong>Sr. Antoni Lorenzana<\/strong>,<strong> CyberDefense Manager a DXC Technology<\/strong>, ha alertat que \u201c<em>les PIMES s\u00f3n ara mateix un dels principals objectius dels ciberdelinq\u00fcents\u201d.<\/em> \u00a0<\/p>\n\n<p>El motiu principal, segons l\u2019expert, \u00e9s que les petites i mitjanes empreses constitueixen la baula vulnerable a trav\u00e9s de la qual els ciberdelinq\u00fcents poden arribar a grans empreses i corporacions. \u201cLes grans empreses, amb mesures de ciberseguretat avan\u00e7ades, necessiten de les petites empreses en la cadena de subministrament\u201d. I \u00e9s aquesta escletxa que aprofiten les organitzacions criminals per dirigir els seus atacs.<\/p>\n\n<p>El ponent tamb\u00e9 ha recordat com l\u2019impacte dels ciberatacs en les PIMES pot resultar fatal: moltes es veuen obligades a tancar en un termini de sis mesos despr\u00e9s d\u2019un atac.<\/p>\n\n<p>Lorenzana ha llan\u00e7at un missatge a les petites i mitjanes empreses:<strong> la clau de la protecci\u00f3 comen\u00e7a pel coneixement intern. <\/strong>\u00abNo podem protegir all\u00f2 que no coneixem\u00bb i ha recomanat que, abans d\u2019implementar cap mesura de seguretat, s\u2019analitzin els<strong> processos cr\u00edtics<\/strong> per al negoci, els<strong> actius exposats p\u00fablicament<\/strong>a Internet (com la web), el tipus<strong> d\u2019informaci\u00f3 amb la qual es treballa i els recursos humans i econ\u00f2mics<\/strong>que es poden destinar a la ciberseguretat?<\/p>\n\n<p><strong>Phising, la primera amena\u00e7a<\/strong><\/p>\n\n<p>L\u2019expert ha alertat que el phising (correus o missatges enganyosos que suplanten identitats per estafar o robar dades) \u00e9s la principal amena\u00e7a per a les PIMES actualment. Altres tipus d\u2019atacs freq\u00fcents s\u00f3n el <strong>Ransomware<\/strong><strong>,<\/strong> segrest de dades i sistemes amb petici\u00f3 de rescat, i <strong>malware i troians<\/strong><strong>.<\/strong> Aquests \u00faltims es fan passar per programes leg\u00edtims per accedir o robar dades. Aquests atacs sovint entren a trav\u00e9s de <strong>correu electr\u00f2nic<\/strong><strong>, missatgeria instant\u00e0nia, dispositius d\u2019emmagatzematge <\/strong>o l\u2019explotaci\u00f3 de <strong>vulnerabilitats en el sistema operatiu.<\/strong><\/p>\n\n<p class=\"wp-block-heading\"><strong>Recomanacions de ciberseguretat per a empreses<\/strong><\/p>\n\n<p>Lorenzana ha estructurat els consells de seguretat en tres nivells \u2013 b\u00e0sic, intermedi i avan\u00e7at &#8211; \u00a0segons la maduresa digital de l\u2019empresa. Les accions b\u00e0siques de protecci\u00f3 inclouen l\u2019\u00fas de contrasenyes robustes, la implantaci\u00f3 de l\u2019autenticaci\u00f3 multifactor i la formaci\u00f3 b\u00e0sica en ciberseguretat, especialment pel que fa al reconeixement del phishing \u00a0A m\u00e9s, ha incidit en el fet qu\u00e8 cal mantenir actualitzats els sistemes operatius i programes, utilitzar antivirus fiables i realitzar c\u00f2pies de seguretat regulars.<\/p>\n\n<p>Amb aquests consells, l\u2019expert ha mostrat com amb una inversi\u00f3 m\u00ednima es pot assolir un nivell de protecci\u00f3 efectiu. L\u2019actualitzaci\u00f3 constant i la conscienciaci\u00f3 del personal s\u00f3n fonamentals per a qualsevol organitzaci\u00f3.<\/p>\n\n<p class=\"wp-block-heading\">En un nivell Intermedi de protecci\u00f3, Lorenzana ha recomanat refor\u00e7ar especialment la seguretat del correu electr\u00f2nic mitjan\u00e7ant prove\u00efdors fiables i sistemes de filtratge, dur a terme simulacres de phishing per formar proactivament el personal. Tamb\u00e9 ha aconsellat limitar els privilegis dels usuaris, aplicar pol\u00edtiques de seguretat en dispositius i gestionar de manera estricta la navegaci\u00f3 i les xarxes de dades. Aquestes mesures, tot i que poden semblar restrictives, aporten una gran efic\u00e0cia i resili\u00e8ncia a l\u2019empresa.<\/p>\n\n<p>En el nivell avan\u00e7at, les organitzacions amb infraestructura complexa necessiten mesures m\u00e9s sofisticades. L\u2019expert ha destacat la import\u00e0ncia de disposar de sistemes de detecci\u00f3 i resposta a amenaces operatives de manera permanent (24\/7), aix\u00ed com la realitzaci\u00f3 regular d\u2019auditories ofensives (<em>pentest<\/em>) i la definici\u00f3 d\u2019un pla director de ciberseguretat, entre altres mesures.<\/p>\n\n<p>L\u2019expert ha tancat la seva intervenci\u00f3 destacant que <strong>formar el personal i planificar estrat\u00e8gicament<\/strong> s\u00f3n les millors defenses. A m\u00e9s, ha animat les empreses a <strong>con\u00e8ixer les seves vulnerabilitats i prioritzar accions segons els seus recursos<\/strong><strong>.<\/strong><\/p>\n\n<p><strong>Qu\u00e8 podria anar malament?<\/strong><\/p>\n\n<p>El <strong>Sr. Eloi Manuel Viejobueno, enginyer inform\u00e0tic, professor i expert en hacking \u00e8tic <\/strong>des de 2013, ha portat al Digital Summit 2025 una proposta trencadora: <strong>adoptar el \u201csecurity mindset\u201d o mentalitat de seguretat<\/strong>. \u00c9s a dir, \u00a0pensar com un hacker per defensar-se millor dels atacs reals.<\/p>\n\n<p>Amb el lema <strong>\u201cPensa com un hacker: adopta el security mindset\u201d<\/strong>, Eloi Manuel ha explicat qu\u00e8 fa un hacker \u00e8tic: provar sistemes, aplicacions i infraestructures buscant vulnerabilitats abans que ho facin els atacants. \u201cLa millor defensa \u00e9s un bon atac\u201d, ha remarcat, diferenciant els rols del <em>Blue Team<\/em> (defensors) i el <em>Red Team<\/em> (atacants \u00e8tics). Tamb\u00e9 ha exposat casos reals com una app m\u00f2bil banc\u00e0ria amb transfer\u00e8ncies negatives, \u00a0una web farmac\u00e8utica amb dades confidencials exposades, o un e-ecommerce amb evasi\u00f3 del pas de pagament, entre altres-<\/p>\n\n<p>Els assistents han pogut entendre com treballa un <em>Red Team<\/em>, en entorns controlats, i un <em>Black Team<\/em>, en simulacions m\u00e9s realistes on s\u2019afegeix la seguretat f\u00edsica. Temes com el phishing, la seguretat WiFi, el n\u00favol o les tecnologies Blockchain i Web3 tamb\u00e9 han estat tractats des d\u2019una visi\u00f3 pr\u00e0ctica,<\/p>\n\n<p><strong>El security mindset<\/strong> consisteix a pensar sempre \u201cqu\u00e8 podria anar malament?\u201d i anticipar aix\u00ed els passos d\u2019un atacant. \u00c9s una actitud, m\u00e9s que una t\u00e8cnica. Segons l\u2019expert, aquesta mentalitat s\u2019hauria d\u2019incorporar a totes les etapes del desenvolupament digital, des de la concepci\u00f3 fins al desplegament de qualsevol aplicaci\u00f3 o servei.<\/p>\n\n<p><strong>Protocols interns, barrera de contenci\u00f3<\/strong><\/p>\n\n<p>En el marc de la jornada, <strong>el Sr.<\/strong> <strong>Jes\u00fas \u00c1lvarez, Responsable de Sistemes d\u2019Informaci\u00f3 de Heavymovement<\/strong>, ha exposat un cas real de frau per correu electr\u00f2nic que gaireb\u00e9 provoca una transfer\u00e8ncia fraudulenta de gran import, en la seva mateixa companyia empresa. L\u2019atac va simular un correu leg\u00edtim d\u2019un alt directiu de la companyia amb sol\u00b7licitud urgent de pagament. Tot semblava aut\u00e8ntic: remitent, estil, fins i tot un correu reutilitzat d\u2019una conversa anterior. Per\u00f2 gr\u00e0cies als protocols interns de verificaci\u00f3 i la desconfian\u00e7a activa de l\u2019equip financer, es va evitar el desastre.<\/p>\n\n<p>L\u2019incident demostra que la tecnologia, sense processos ni persones preparades, \u00e9s insuficient. Els responsables de l\u2019empresa han remarcat la import\u00e0ncia d\u2019implementar proteccions com <strong>SPF<\/strong> (filtre que comprova si un correu prov\u00e9 d\u2019un servidor autoritzat), <strong>DKIM<\/strong> (sistema que verifica que el contingut no ha estat manipulat) i <strong>DMARC<\/strong> (pol\u00edtica que diu qu\u00e8 fer si un correu falla les comprovacions anteriors).\u201cEl perill no \u00e9s si ens atacaran, sin\u00f3 quan ho faran i com hi respondr\u00e0 el nostre equip\u201d, ha concl\u00f2s.<\/p>\n\n<p><strong>La desinformaci\u00f3 \u00e9s la nova amena\u00e7a empresarial<\/strong><\/p>\n\n<p>Una altra de les reveladores intervencions en el <em>Digital Summit 2025<\/em> ha estat el de la <strong>Sr. Selva Orej\u00f3n, CEO d\u2019OnBranding i p\u00e8rit judicial especialitzada en identitat i reputaci\u00f3 digital. <\/strong>L\u2019experta ha advertit sobre els riscos creixents de la desinformaci\u00f3 i les campanyes d\u2019influ\u00e8ncia en entorns digitals polaritzats.<\/p>\n\n<p>A partir d\u2019un cas real sobre el boicot a productes catalans, Orej\u00f3n ha mostrat com les empreses poden ser v\u00edctimes d\u2019atacs reputacionals orquestrats, sovint vinculats a contextos pol\u00edtics o econ\u00f2mics. Ha exposat com actors diversos \u2014plataformes digitals, mitjans, influencers, usuaris an\u00f2nims o partits pol\u00edtics\u2014 poden coordinar-se per generar pressi\u00f3 p\u00fablica mitjan\u00e7ant continguts manipulats o polaritzants.<\/p>\n\n<p>Un dels mecanismes clau d\u2019aquestes campanyes \u00e9s l\u2019<strong>astroturfing<\/strong>, una pr\u00e0ctica que consisteix a simular suport ciutad\u00e0 aparentment espontani per manipular l\u2019opini\u00f3 p\u00fablica i amplificar missatges interessats. Aquestes accions tenen conseq\u00fc\u00e8ncies directes sobre la percepci\u00f3 de marca i poden derivar en danys econ\u00f2mics reals.<\/p>\n\n<p>Per fer front a aquest escenari, Orej\u00f3n ha defensat la necessitat d\u2019implantar un <strong>Observatori Digital<\/strong>, una eina clau per protegir les organitzacions en temps real. Segons la seva exposici\u00f3, els <strong>quatre objectius principals<\/strong> de l\u2019observatori s\u00f3n: anticipar crisis abans que s\u2019escampin, protegir la reputaci\u00f3 en entorns digitals altament polaritzats, donar suport a decisions estrat\u00e8giques basades en dades i defensar la democr\u00e0cia digital davant la manipulaci\u00f3 organitzada.<\/p>\n\n<p>La sessi\u00f3 ha concl\u00f2s amb un missatge clar: les empreses no poden confiar nom\u00e9s en la tecnologia per protegir-se. Calen protocols definits, persones formades i una capacitat de resposta \u00e0gil i ben coordinada. Nom\u00e9s aix\u00ed es pot fer front a un panorama digital cada cop m\u00e9s complex i influ\u00eft per narratives manipulades.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"34\" class=\"wp-image-42143 aligncenter\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/image-3.png\" alt=\"\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/image-3.png 743w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/image-3-300x14.png 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2025\/05\/image-3-600x27.png 600w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/figure>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3318266 e-con-full e-flex e-con e-child\" data-id=\"3318266\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-964c704 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"964c704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06eeb34 elementor-widget elementor-widget-text-editor\" data-id=\"06eeb34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.aldia.cat\/espanya\/noticia-digital-summit-cambra-terrassa-barcelona-posa-focus-els-ciberatacs-les-pimes-20250522184033.html\" target=\"_blank\" rel=\"noopener\"><strong>Al Dia<\/strong> | El Digital Summit de la Cambra de Terrassa (Barcelona) posa el focus en els ciberatacs a les pimes<\/a><\/li><li><a href=\"https:\/\/terrassadigital.cat\/les-pimes-al-punt-de-mira-dels-ciberdelinquents\/\" target=\"_blank\" rel=\"noopener\"><strong>Canal Terrassa<\/strong> | Les pimes, al punt de mira dels ciberdelinq\u00fcents<\/a><\/li><li><a href=\"https:\/\/ciberpro.es\/noticia-camara-terrassa-barcelona-celebra-edicion-digital-summit-ciberseguridad-20250519115408-html\/\" target=\"_blank\" rel=\"noopener\"><strong>Ciberpro<\/strong> | La C\u00e1mara de Terrassa (Barcelona) celebra la tercera edici\u00f3n del Digital Summit sobre ciberseguridad<\/a><\/li><li><a href=\"https:\/\/www.europapress.es\/catalunya\/noticia-digital-summit-camara-terrassa-barcelona-pone-foco-ciberataques-pymes-20250522183455.html\" target=\"_blank\" rel=\"noopener\"><strong>EuropaPress<\/strong> | El Digital Summit de la C\u00e1mara de Terrassa (Barcelona) pone el foco en los ciberataques a las pymes<\/a><\/li><li><a href=\"http:\/\/www.gentedigital.es\/catalunya\/noticia\/4075093\/el-digital-summit-de-la-camara-de-terrassa-barcelona-pone-el-foco-en-los-ciberataques-a-las-pymes\/\" target=\"_blank\" rel=\"noopener\"><strong>Gente Digital<\/strong> | El Digital Summit de la C\u00e1mara de Terrassa (Barcelona) pone el foco en los ciberataques a las pymes<\/a><\/li><li><a href=\"https:\/\/www.viaempresa.cat\/empresa\/digital-summit-posa-focus-en-alta-vulnerabilitat-pimes-davant-ciberatacs_2214552_102.html\" target=\"_blank\" rel=\"noopener\"><strong>VIA Empresa<\/strong> | El Digital Summit posa el focus en l\u2019alta vulnerabilitat de les pimes davant els ciberatacs<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>M\u00e9s de 80 empresaris i professionals aut\u00f2noms assisteixen a la jornada organitzada per la Cambra de Comer\u00e7 de Terrassa \u00a0 El Digital Summit posa el focus en l\u2019alta vulnerabilitat de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":42181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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