{"id":36597,"date":"2024-11-14T15:34:47","date_gmt":"2024-11-14T14:34:47","guid":{"rendered":"https:\/\/cambraterrassa.org\/la-segunda-cumbre-digital-de-la-camara-de-comercio-de-terrassa-analiza-la-transformacion-del-e-commerce-con-las-tecnologias-emergentes-y-el-desafio-de-la-logistica-sostenible\/"},"modified":"2026-03-26T12:12:48","modified_gmt":"2026-03-26T11:12:48","slug":"la-segunda-cumbre-digital-de-la-camara-de-terrassa-analiza-la-transformacion-del-e-commerce","status":"publish","type":"post","link":"https:\/\/cambraterrassa.org\/es\/la-segunda-cumbre-digital-de-la-camara-de-terrassa-analiza-la-transformacion-del-e-commerce\/","title":{"rendered":"La segunda cumbre digital de la C\u00e1mara de Comercio de Terrassa analiza la transformaci\u00f3n del e-commerce con las tecnolog\u00edas emergentes y el desaf\u00edo de la log\u00edstica sostenible."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36597\" class=\"elementor elementor-36597 elementor-36499\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35415f34 e-flex e-con-boxed e-con e-parent\" data-id=\"35415f34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d365322 elementor-widget elementor-widget-text-editor\" data-id=\"d365322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h5 style=\"text-align: center;\">Mi\u00e9rcoles, 20 de noviembre, de 09:00 a 13:30 h.<\/h5>\n<h1 style=\"text-align: center;\"><strong>Digital Summit\u201924<\/strong><\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc50d1 elementor-widget elementor-widget-text-editor\" data-id=\"2cc50d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2><\/h2>\n<h2><\/h2>\n<h2 style=\"text-align: center;\">La segunda cumbre digital de la C\u00e1mara de Comercio de Terrassa analiza la transformaci\u00f3n del e-commerce con las tecnolog\u00edas emergentes y el desaf\u00edo de la log\u00edstica sostenible.<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d38e8a elementor-widget elementor-widget-text-editor\" data-id=\"6d38e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Terrassa, 14 de noviembre de 2024. <\/strong>El pr\u00f3ximo mi\u00e9rcoles, 20 de noviembre, la C\u00e1mara de Comercio de Terrassa celebrar\u00e1 la jornada <strong><em>\u201cDigital Summit\u201924. Revoluciona el e-commerce. La inteligencia artificial y la log\u00edstica sostenible\u201d. <\/em><\/strong>Esta ser\u00e1 la segunda cumbre digital de la corporaci\u00f3n terrassense, impulsada por la Oficina AceleraPyme para el Kit Digital, y, en esta nueva edici\u00f3n, analizar\u00e1 el futuro del comercio electr\u00f3nico de manera exhaustiva desde diferentes perspectivas, a trav\u00e9s de las intervenciones de cuatro expertos. <br \/>Las distintas ponencias abordar\u00e1n temas como la radiograf\u00eda actual de los usuarios del comercio electr\u00f3nico, las nuevas formas de interacci\u00f3n con los consumidores que permiten las tecnolog\u00edas emergentes \u2013 IA, IoT, realidad aumentada, etc.\u2013, y la log\u00edstica, junto con las regulaciones medioambientales.  <\/p>\n<p>El presidente de la corporaci\u00f3n, Sr. Ramon Talam\u00e0s, dar\u00e1 la bienvenida a los asistentes y realizar\u00e1 la apertura institucional del<strong> Digital Summit\u201924. <\/strong>La periodista, divulgadora TIC y conferenciante, Sra. Xantal Llavina, ser\u00e1 la encargada de conducir la jornada.    <\/p>\n<p><strong>El experto en e-commerce y Data Strategy Director en Elogia, Sr. Ram\u00f3n Montanera.  <\/strong>, abrir\u00e1 la jornada con la ponencia <strong>\u201cRadiograf\u00eda del e-commerce en Espa\u00f1a. An\u00e1lisis de los compradores, h\u00e1bitos de consumo y la revoluci\u00f3n multicanal\u201d. <\/strong>Montanera desvelar\u00e1 a los asistentes el perfil actual de los compradores digitales y la frecuencia de compra, adem\u00e1s de abordar el impacto de las redes sociales en las ventas online, entre otros temas.<\/p>\n<p>La segunda intervenci\u00f3n, a cargo de la <strong>consultora en servicios de innovaci\u00f3n en el sector tecnol\u00f3gico, Sra. Sara Vallribera, ser\u00e1 \u201cDe la tienda al algoritmo: c\u00f3mo la IA y otras tecnolog\u00edas digitales emergentes definen el futuro del retail\u201d.  <\/strong>Vallribera expondr\u00e1 c\u00f3mo las nuevas herramientas digitales pueden transformar la experiencia del consumidor y la operativa del negocio. Tambi\u00e9n analizar\u00e1 el impacto del IoT y la revoluci\u00f3n que supone el uso de la realidad aumentada en la forma en que los consumidores experimentan los productos. <\/p>\n<p>La tercera sesi\u00f3n de la jornada lleva por t\u00edtulo <strong>\u201cLog\u00edstica en el e-commerce\u201d.<\/strong> Estar\u00e1 a cargo de la  <strong>responsable de Grandes Cuentas en el sector de Moda y Retail en DHL, Sra. Laura Dinar\u00e9s. <\/strong>. L\u2019experi\u00e8ncia d\u2019aquesta experta en la companyia de log\u00edstica l\u00edder al m\u00f3n, amb pres\u00e8ncia a 220 pa\u00efsos i territoris i m\u00e9s de 600.000 treballadors, permetr\u00e0 abordar temes medul\u00b7lars d\u2019aquest sector com s\u00f3n la simplificaci\u00f3 dels processos de duanes en enviaments internacionals, i les solucions de tramesa r\u00e0pida per connectar amb consumidors de tot el m\u00f3n de manera eficient. <\/p>\n<p><strong>El experto en marketing digital, Sr. David Lahoz <\/strong>, analizar\u00e1 en la ponencia \u201c<strong>Sostenibilidad como ventaja competitiva<\/strong>\u201d uno de los temas m\u00e1s sensibles del e-commerce: las emisiones y la huella de carbono que genera esta actividad. Lahoz expondr\u00e1 las pr\u00f3ximas regulaciones medioambientales y explicar\u00e1 c\u00f3mo implementar un plan de descarbonizaci\u00f3n de manera disruptiva e innovadora para asegurar el futuro de los negocios. <\/p>\n<p>Cabe recordar que, seg\u00fan datos del Instituto de Estad\u00edstica de Catalu\u00f1a (IDESCAT) de noviembre de 2023, el 33,6% de las empresas catalanas con diez o m\u00e1s trabajadores vendieron a trav\u00e9s del comercio electr\u00f3nico en el a\u00f1o 2022. Por otro lado, el e-commerce B2C aport\u00f3 un 5,76% al PIB espa\u00f1ol en 2023 y la previsi\u00f3n para el presente ejercicio se sit\u00faa en el 6,04%, seg\u00fan el European E-Commerce Report 2024, <\/p>\n<p><strong>Segunda cumbre digital<\/strong><\/p>\n<p>Esta es la segunda cumbre digital que organiza la C\u00e1mara de Comercio de Terrassa, en el marco de la Oficina AceleraPyme para el Kit Digital. El primer<strong> Digital Summit, <\/strong>celebrado en noviembre de 2023, estuvo dedicado al <strong>Business Intelligence 360.<\/strong> Una jornada centrada en las oportunidades de la IA para la empresa y la industria que reuni\u00f3 a un centenar de empresarios y profesionales.  <\/p>\n<p><strong>M\u00e1s de 1.500 consultas<\/strong><\/p>\n<p>La corporaci\u00f3n terrassense es Oficina AceleraPyme desde el a\u00f1o 2021. Durante este tiempo, la oficina de Terrassa ha atendido cerca de 1.500 consultas relacionadas con digitalizaci\u00f3n y transformaci\u00f3n digital, ha informado sobre el Kit Digital y ha acompa\u00f1ado a las empresas en la adopci\u00f3n de tecnolog\u00edas b\u00e1sicas y avanzadas. Cabe recordar que la Oficina AceleraPyme es un proyecto de asesoramiento gratuito para la transformaci\u00f3n digital de las empresas y, al mismo tiempo, un punto de conexi\u00f3n entre los usuarios y los proveedores de tecnolog\u00eda. <br \/>El Kit Digital, programa de subvenciones de AceleraPyme, se enmarca en el Plan de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia, la Agenda Espa\u00f1a Digital 2025 y el Plan de Digitalizaci\u00f3n de Pymes 2021-2025 que impulsa el Gobierno de Espa\u00f1a. La Uni\u00f3n Europea, a trav\u00e9s de los fondos Next Generation EU, financia este proyecto.    <\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/cambraterrassa.org\/agenda\/digital-summit-2024\/\"><strong>M\u00e1s informaci\u00f3n e inscripciones aqu\u00ed <\/strong><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ec80e elementor-widget elementor-widget-image\" data-id=\"47ec80e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/10\/DIGITAL-SUMMIT-3-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-35865\" alt=\"\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/10\/DIGITAL-SUMMIT-3-768x432.png 768w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/10\/DIGITAL-SUMMIT-3-300x169.png 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/10\/DIGITAL-SUMMIT-3-1024x576.png 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/10\/DIGITAL-SUMMIT-3-1536x864.png 1536w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/10\/DIGITAL-SUMMIT-3-600x338.png 600w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/10\/DIGITAL-SUMMIT-3.png 1600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46145a2 elementor-widget elementor-widget-text-editor\" data-id=\"46145a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2><\/h2>\n<h2><\/h2>\n\n<p><em><span style=\"color: #333333;\">Las Oficinas AceleraPyme para el Kit Digital, puestas en marcha por Red.es, entidad p\u00fablica adscrita al Ministerio de Asuntos Econ\u00f3micos y Transformaci\u00f3n Digital a trav\u00e9s de la Secretar\u00eda de Estado de Digitalizaci\u00f3n e Inteligencia Artificial, en colaboraci\u00f3n con la C\u00e1mara de Espa\u00f1a, tienen como objetivo impulsar la transformaci\u00f3n digital de las peque\u00f1as y medianas empresas, micropymes y aut\u00f3nomos. <br>Estas actuaciones est\u00e1n financiadas por el Plan de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia a trav\u00e9s de los fondos NextGenerationEU, en el marco de la Agenda Espa\u00f1a Digital 2026 y el Plan de Digitalizaci\u00f3n de Pymes 2021-2025. <\/span><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8dffdf6 e-con-full e-flex e-con e-child\" data-id=\"8dffdf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a136e78 e-con-full e-flex e-con e-child\" data-id=\"a136e78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a35e431 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a35e431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-271de44 e-grid e-con-full e-con e-child\" data-id=\"271de44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a887a37 elementor-widget elementor-widget-text-editor\" data-id=\"a887a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.aldia.cat\/espanya\/noticia-cambra-terrassa-barcelona-analitza-transformacio-le-commerce-digital-summit24-20241114160458.html\" target=\"_blank\" rel=\"noopener\">Al Dia<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9aaaf elementor-widget elementor-widget-text-editor\" data-id=\"fb9aaaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.diarideterrassa.com\/economia\/2024\/11\/14\/futur-comerc-electronic-cimera-cambra-comerc-terrassa\/\" target=\"_blank\" rel=\"noopener\">Diari de Terrassa<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-362c09d elementor-widget elementor-widget-text-editor\" data-id=\"362c09d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.europapress.es\/catalunya\/noticia-camara-terrassa-barcelona-analiza-transformacion-commerce-digital-summit24-20241114141911.html\" target=\"_blank\" rel=\"noopener\">EuropaPress<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mi\u00e9rcoles, 20 de noviembre, de 09:00 a 13:30 h. Digital Summit\u201924 La segunda cumbre digital de la C\u00e1mara de Comercio de Terrassa analiza la transformaci\u00f3n del e-commerce con las tecnolog\u00edas [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":36213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[158],"tags":[],"class_list":["post-36597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-cambra"],"acf":[],"yoast_head":"<title>Transformaci\u00f3n del e-commerce digital - 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