{"id":61609,"global_id":"cambraterrassa.org\/es\/?id=61609","global_id_lineage":["cambraterrassa.org\/es\/?id=61609"],"author":"12","status":"publish","date":"2026-07-03 12:50:24","date_utc":"2026-07-03 10:50:24","modified":"2026-10-07 11:34:01","modified_utc":"2026-10-07 09:34:01","url":"https:\/\/cambraterrassa.org\/es\/agenda\/de-google-a-chatgpt-como-preparar-tu-negocio-para-las-nuevas-busquedas\/","rest_url":"https:\/\/cambraterrassa.org\/es\/wp-json\/tribe\/events\/v1\/events\/61609","title":"De Google a ChatGPT: c\u00f3mo preparar tu negocio para las nuevas b\u00fasquedas","description":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/08\/banner-gestionar-resenas-cast-1024x320.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/08\/banner-gestionar-resenas-cast-1024x320.jpg 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/08\/banner-gestionar-resenas-cast-300x94.jpg 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/08\/banner-gestionar-resenas-cast-768x240.jpg 768w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/08\/banner-gestionar-resenas-cast-1536x479.jpg 1536w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/08\/banner-gestionar-resenas-cast-2048x639.jpg 2048w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2026\/08\/banner-gestionar-resenas-cast-600x187.jpg 600w\" alt=\"\" width=\"1024\" height=\"320\" \/><\/p>\n<p>Fecha<br \/>\n<strong>23 de septiembre<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Horario<br \/>\n<strong>de 14:00 a 16:00 h.<br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Lugar<br \/>\n<strong>Cambra de Comer\u00e7 de Terrassa<\/strong><\/p>\n<p>Sesi\u00f3n orientada a comercios y negocios locales para entender como la inteligencia artificial est\u00e1 transformando las b\u00fasquedas y recomendaciones en l\u00ednea, y como preparar la presencia digital del negocio para este nuevo escenario.<\/p>\n<p>Informaci\u00f3n del curso<\/p>\n<details id=\"e-n-accordion-item-1240\" open=\"\">\n<summary tabindex=\"0\" data-accordion-index=\"1\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1240\">Objetivos<\/p>\n<\/summary>\n<p>Ayudar los comercios y negocios locales a adaptar su presencia digital al nuevo paradigma de las b\u00fasquedas impulsadas por la inteligencia artificial, para mejorar su visibilidad, reputaci\u00f3n y capacidad de ser recomendados a los potenciales clientes.<\/p>\n<\/details>\n<p>Ayudar los comercios y negocios locales a adaptar su presencia digital al nuevo paradigma de las b\u00fasquedas impulsadas por la inteligencia artificial, para mejorar su visibilidad, reputaci\u00f3n y capacidad de ser recomendados a los potenciales clientes.<\/p>\n<details id=\"e-n-accordion-item-9280\" open=\"\">\n<summary tabindex=\"0\" data-accordion-index=\"1\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-9280\">Destinatarios<\/p>\n<\/summary>\n<p>Propietarios y responsables de establecimientos comerciales y de servicios.<\/p>\n<\/details>\n<p>Propietarios y responsables de establecimientos comerciales y de servicios.<\/p>\n<details id=\"e-n-accordion-item-4460\" open=\"\">\n<summary tabindex=\"0\" data-accordion-index=\"1\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-4460\">Temario<\/p>\n<\/summary>\n<ul>\n<li>C\u00f3mo est\u00e1 cambiando la manera en que los clientes buscan donde compran.<\/li>\n<\/ul>\n<ul>\n<li>Como la IA entiende y recomienda negocios.<\/li>\n<\/ul>\n<ul>\n<li>Qu\u00e9 informaci\u00f3n encuentra la IA sobre tu negocio (y qu\u00e9 problemas detecta).<\/li>\n<\/ul>\n<ul>\n<li>Qu\u00e9 puede hacer un comercio para tener m\u00e1s opciones de ser recomendado.<\/li>\n<\/ul>\n<ul>\n<li>Casos pr\u00e1cticos y checklist de acciones prioritarias.<\/li>\n<\/ul>\n<p>El taller se plantea cono uno enfoco muy pr\u00e1ctico, cono ejemplos reales y casos aplicados a comercio retail.<\/p>\n<\/details>\n<ul>\n<li>C\u00f3mo est\u00e1 cambiando la manera en que los clientes buscan donde compran.<\/li>\n<\/ul>\n<ul>\n<li>Como la IA entiende y recomienda negocios.<\/li>\n<\/ul>\n<ul>\n<li>Qu\u00e9 informaci\u00f3n encuentra la IA sobre tu negocio (y qu\u00e9 problemas detecta).<\/li>\n<\/ul>\n<ul>\n<li>Qu\u00e9 puede hacer un comercio para tener m\u00e1s opciones de ser recomendado.<\/li>\n<\/ul>\n<ul>\n<li>Casos pr\u00e1cticos y checklist de acciones prioritarias.<\/li>\n<\/ul>\n<p>El taller se plantea cono uno enfoco muy pr\u00e1ctico, cono ejemplos reales y casos aplicados a comercio retail.<\/p>\n<details id=\"e-n-accordion-item-2290\" open=\"\">\n<summary tabindex=\"0\" data-accordion-index=\"1\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2290\">Poniente<\/p>\n<\/summary>\n<p><strong>Raquel Garcia Evans<\/strong><br \/>\nIngeniera y cofundadora de la empresa de proyectos de internet SQUIZZO. Durante los \u00faltimos 25 a\u00f1os, se ha dedicado al desarrollo de sitios web, intranets y tiendas en l\u00ednea. En los \u00faltimos 10 a\u00f1os, se ha especializado en la redacci\u00f3n de textos profesionales, y en la creaci\u00f3n de marca en Instagram y Linkedin.<\/p>\n<\/details>\n<p><strong>Raquel Garcia Evans<\/strong><br \/>\nIngeniera y cofundadora de la empresa de proyectos de internet SQUIZZO. Durante los \u00faltimos 25 a\u00f1os, se ha dedicado al desarrollo de sitios web, intranets y tiendas en l\u00ednea. En los \u00faltimos 10 a\u00f1os, se ha especializado en la redacci\u00f3n de textos profesionales, y en la creaci\u00f3n de marca en Instagram y Linkedin.<\/p>\n<p>Inscripci\u00f3n<\/p>\n<p><em>Esta jornada se enmarca dentro del Programa de Apoyo al Comercio Minorista 2026 cofinanciado por el Fondo Europeo de Desarrollo Regional (FEDER) y por la Secretaria de Estado de Comercio y gestionado por la C\u00e1mara de Terrassa.<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-1024x129.webp\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-1024x129.webp 1024w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-300x38.webp 300w, https:\/\/cambraterrassa.org\/wp-content\/uploads\/2024\/07\/Logo-Apoyo-al-Comercio-Minorista-2024-768x97.webp 768w, 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